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Abstract
Telagasari Urban Forest, as a unique kerangas forest ecosystem in Kalimantan, holds significant potential in economic, ecological, and social aspects through sustainable management and honey bee cultivation. However, limited digital promotion constrains the utilization of this potential. A community engagement program in RT 45, Telagasari, Balikpapan, aimed to enhance the digital marketing skills of local MSMEs and develop the educational tourism site "Karamunting Honey Bee Tourism." Activities included training in copywriting, content strategy, and digital marketing, followed by hands-on practice, as well as promoting educational tourism for students. Results indicated that digital marketing training effectively improved participants' skills, with a satisfaction level of 87% post-program. Additionally, the development of the honey bee tourism site was supported by an informational website and QR codes on vegetation, enhancing information accessibility and tourism appeal. This program demonstrates that synergy between natural resource utilization and digital strategies can support local product branding while raising environmental conservation awareness.
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References
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References
Cahyana, I. N., Syam, R., & Saputro, S. A. (2024). PERENCANAAN DAN PENGURUSAN HUTAN KOTA DALAM RANGKA PEMBANGUNAN KOTA BERKELANJUTAN DI DKI JAKARTA. Bina Hukum Lingkungan, 7(2), 196–213. https://www.bhl-jurnal.or.id/index.php/bhl/article/view/189
Edy Sutrisno. (2021). Strategi Pemulihan Ekonomi Pasca Pandemi Melalui Sektor Umkm dan Pariwisata. Jurnal Lemhannas RI, 9(1), 167–185. https://doi.org/10.55960/jlri.v9i1.385
Fitri Zakiyah, E., Bowo Prayoga Kasmo, A., & Nugroho, L. (2022). PERAN DAN FUNGSI USAHA MIKRO KECIL DAN MENENGAH (UMKM) DALAM MEMITIGASI RESESI EKONOMI GLOBAL 2023. Jurnal Cakrawala Ilmiah, 2(4), 1657–1668. https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i4.4482
Junaida, E. (2019). Pengaruh Daya Tarik Wisata dan Word Of Mouth terhadap Keputusan Wisata Berkunjung ke Taman Hutan Kota di Kota Langsa. Jurnal Samudra Ekonomi Dan Bisnis, 10(2), 146–155. https://doi.org/10.33059/jseb.v10i2.1317
Nurjaman, K. (2022). Pemberdayaan E-Commerce di Kalangan Pelaku UMKM di Indonesia. Jurnal Abdimas Peradaban, 3(1), 34–40. https://doi.org/10.54783/ap.v3i1.6
Reza, S. (2024). Nilai Jasa Lingkungan Pada Hutan Kota di Taman Margasatwa Ragunan, Jakarta. CHEMVIRO: Jurnal Kimia Dan Ilmu Lingkungan (JKIL), 2(1), 99–106. https://doi.org/10.56071/chemviro.v2i1.810